Hi, nice to meet you!

I'm Julian Sauter, a Senior UX Consultant with over 8 years of experience, passionate about creating meaningful, high-impact user experiences. Currently, I'm leading innovative design initiatives at MHP - a Porsche company, where I bridge complex business needs with user-centered design solutions. My expertise lies in guiding teams through the intricacies of Ideation, user research, and cutting-edge prototyping to build intuitive, seamless experiences.

With a strong foundation in leadership, I'm driven to inspire teams and foster creativity, whether by developing a multi-brand charging app or implementing advanced UX strategies for financial services. My background in Digital Economy and Leadership, coupled with hands-on experience in multiple industries, ensures that every solution I design is both strategic and user-focused.

I believe that successful design starts by deeply understanding the problem, not just rushing to a solution. Through a blend of creative ideation and rigorous A/B testing, I ensure that each design resonates with users and delivers real value. Have fun exploring my work and finding out how I approach UX design!

From Insight to Impact: My UX Process

1. User-Centric Discovery

For me, great design begins with empathy. I dive into user research to understand their needs, behaviors, and pain points. Whether it’s conducting interviews, analyzing user data, or mapping out user journeys, I aim to see the product through their eyes. This helps me make design decisions that truly resonate with the people who will use it.

2. Problem Framing

I believe that defining the right problem is half the solution. Before jumping into design, I work with stakeholders to dig deep into the underlying issues, asking “why” until we get to the core. By framing the problem accurately, I ensure that the final product addresses the right challenges and adds real value.

3. Creative Ideation

Ideation is where the fun begins! I lead brainstorming sessions and collaborative workshops to bring fresh perspectives to the table. I encourage creativity while keeping our user insights and business goals front and center. For me, ideation isn’t just about wild ideas—it’s about generating innovative solutions that are practical and achievable.

4. Prototyping & Testing

I’m a hands-on designer who believes in testing ideas early and often. I create low- and high-fidelity prototypes to visualize solutions and put them in front of real users. With each test, I gather invaluable feedback, refining and iterating to make the design stronger. Testing with users ensures that the final product aligns with their expectations and needs.

5. Iterative Improvement

My work doesn’t end with the launch. I stay engaged, analyzing user feedback and performance metrics to spot areas for improvement. Through A/B testing and user insights, I continue refining the product, making small adjustments that add up to big improvements. This iterative approach ensures that the product evolves with its users and remains relevant and impactful.

Fall in love with the problem,
not the solution.

Fall in love with the problem,
not the solution.

Bringing Ideas to Life